[Principle]
We co-create the world we want to live in through system, rhythm, and soul.
M-RES DESIGN
Design Consultancy
[EN]
Founded in 2018, M-RES is a brand design consultancy based in China. Our work spans brand strategy and positioning, identity systems, product and packaging design, exhibitions and installations, websites and digital experiences, advertising and communications, wayfinding, and structured visual systems.
We value partnerships grounded in shared principles, working side by side to turn vision into tangible outcomes. Rather than relying on predetermined styles, we approach each project with systemic thinking—helping clients uncover and amplify their unique voice, and ensuring every solution responds precisely to its context and needs. With curiosity, intelligence, and discipline at the heart of our practice, we continue to push boundaries and create design that unites strategic depth with creative distinction.
[CN]
M-RES 成立于 2018 年，是一家位于中国的品牌设计咨询公司。我们的服务涵盖品牌策略与定位、品牌识别系统、产品与包装设计、展览与装置、网站与数字体验、广告与传播、导视设计以及体系化的视觉设计等方面。
我们珍视理念一致的合作伙伴，并肩将愿景落地为现实成果。我们不依赖于既定的风格，而是以系统性思维切入每一个项目，帮助客户发现并放大其独特声音，确保精准回应其语境与需求。我们始终以好奇、智慧与严谨的态度推进设计实践，持续拓展边界，创造兼具战略深度与创意高度的设计。
Founder
Dr. Zhongfu SU
[EN]
Zhongfu SU is the founder and creative director of M-RES DESIGN, which he established in 2018. Prior to this, he graduated from the Royal College of Art in London and is currently pursuing a doctoral degree at the China Academy of Art. With a solid foundation in commercial design, his practice spans a diverse range of sectors—including fashion, healthcare, technology, culture, and religion—driven by a multidimensional approach to cross-disciplinary design.
He believes rigorous thinking and long-term vision are key to creating design with lasting vitality—work that transcends market cycles while staying relevant to the times. This philosophy shapes his projects, giving brands a distinctive and powerful visual voice.
Su’s work extends beyond the commercial sphere into contemporary art, with invitations to present at major international platforms such as London Design Week and Dubai Design Week, exploring the intersection of design and art.
[CN]
ZHONGFU SU是M-RES DESIGN的创始人兼设计总监，该公司成立于 2018 年。在此之前，他毕业于英国皇家艺术学院，并于中国美术学院攻读博士学位。凭借深厚的商业设计背景，他的创作涵盖时尚、医疗、科技、文化与宗教等多个领域，善于以多维视角推动跨界设计实践。
SU坚信深度思考与长期主义是赋予商业意义、塑造品牌价值的关键。对他而言，设计应具备持久生命力，跨越周期，并始终与时代保持关联。这一理念贯穿于他的项目之中，为众多品牌注入清晰而有力的视觉表达。
他的作品不仅在商业领域广泛应用，也活跃于当代艺术场域，并受邀参与伦敦设计周、迪拜设计周等国际设计平台的巡回展览，呈现设计与艺术的深度融合。
Service
Strategy+Design
We partner with influential leaders to address today’s challenges and unlock tomorrow’s opportunities.
Strategy
Design
Selected Brands
We translate strategy into a visual identity system with clarity, differentiation and impact to resonate with people in a multi-faceted way.
