Only feeling remains

2023

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SCACPR

Services

Brand Planning Visual Identity Package Design

Partner

SCACPR

Location

Hangzhou

Category

Fashion & Beauty

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[EN]

An echo between mood and scent. The scent, as a carrier, combined with artistic visual images to present emotional fragments in memory. SCACPR was established in 2012. SCA (Sudden Cardiac Arrest) means heart arrest while CPR (Cardiopulmonary Resuscitation) means heart beating. Though conflicted, both states are harmony and indispensable. Perceiving the emotion by touching the dynamism in your bottom of the heart, the candle promises to present a unique scent with the combination of senses. As a boundary between real and unreal, it works to create a state that may not exist in itself. We depict an abstraction which are endowed with emotions and implications. When all things in the world are burned out, only feelings still remain, from which we release and heal ourselves.

[CN]

闻见情绪。——将气味作为载体，结合艺术视觉影像呈现记忆里的情绪碎片。 SCACPR成立于2012年, SCA是心脏骤停CPR是心脏跳动的意思，两者既矛盾冲突又和谐统一缺一不可。触动你内心深处的跃动感知情绪，将感官联合通过独特的味觉艺术展现。这是一次真实与非真实的界限，创造本身不存在的存在。我们描绘抽象并赋予情感与意义，当所有世间事物燃尽之后，最终只剩感觉。我们从中释放，治愈自我。